It's not too late to get in on Mside Madness! Click here to make your gift.
Celebrating decades before so we can have decades more!
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Morningside Madness is a 36-hour giving event that supports the Morningside Fund. Money raised provides critical funding for student scholarships, academic and extracurricular programs, faculty development, technology, and campus life. Through the generosity of others, Morningside students experience unique educational and experiential opportunities. 

Alumni, students, friends, employees, and parents are all coming together to make a big impact. Being a part of this event is easy! 


Explore the website and support your favorite challenge! See the special challenges that give you the chance to unlock extra bonus funding for students. Plus we will see which decade has the most Mside Pride.

See what people are sharing about Mside Madness!
Color the Map Maroon with Gifts
Rank State Gifts
1 IA 283
2 NE 45
3 SD 21
Leaderboard
Battle of the Decades Leaderboard
Which decade has the most Morningside pride?
Rank Decade Donors
1 2000s Decade 92
2 2010s Decade 78
3 1980s Decade 76
4 Fans & Friends of Mside 75
5 1970s Decade 64
Ended
2
Match
Homestretch Match
As a final push for Morningside Madness: Battle of the Decades, Esther Mackintosh '69 and Marilyn (Schirck) Setzler '66 will match all gifts dollar for dollar between 4 p.m. and 8 p.m. on March 16 (up to $10,000).
$10,000 MATCHED
Completed
$6,000
1990s Decade Challenge
During the 1990s, technology continued to increase as each student living on campus received a computer, and in 1996 Morningside launched its website. Women's athletic teams joined the men in the North Central Conference, and the Morningside M was installed near Roadman Hall. Chad '90 & Lisa Benson and Patrick '91 and Michelle '90 O'Connell will give 6,000 when 75 alumni from the 1990s make a gift.
Completed
$5,000
1960s Decade Challenge
During the 1960s strengthening the academic programs was a main initiative. Campus was also growing with the addition of Eppley Auditorium, the east and west wings of Dimmitt Hall, the International House, Fraternity Complex and Klinger-Neal Theatre. Marty (Macfarlane) Wikert '62 will give $5,000 when 50 alumni from the 1960s make a gift.
Completed
$5,000
1980s Decade Challenge
During the 1980s, technology began to advance as computers were provided to faculty and administration, student labs were opened throughout campus and photography and graphic design majors were added. Technology revolutionized the fine arts by allowing musicians to compose and play in new ways. Athletics also had many successes, including a NCAA Division II Final Four appearance for our men's basketball team. Craig Wansink '84, Linda (Hoogensen) Jennings '86, and Thomas '89 & Julie (Bouse) '91 Betz will give $5,000 when 75 alumni from the 1980s make a gift.
75 / 75 Donors
Completed
$6,000
1970s Decade Challenge
During the 1970s new academic programs were added, Greek life was strong, and the Lincoln Center for Business was built. Dr. Gene '71 & Dr. Debra (Anderson) '73 Knudsen will give $6,000 when 60 alumni from the 1970s make a gift.
60 / 60 Donors
Completed
$2,500
Mside Fans & Friends Challenge
You may not have graduated from Morningside, but we are so lucky to have so many fans and friends who support our students, attend events, and further our mission. Dale Lenderts '76 will give $2,500 when 50 fans and friends of Morningside make a gift.
50 / 50 Donors
Completed
$5,000
2010s Decade Challenge
The 2010s continued to see significant growth with the addition of Buhler Rohlfs Hall, which is the home to education, nursing, and ag programs. Dimmitt Hall and Eppley Auditorium were renovated, and enrollment numbers continued to rise. The student experience was the full focus - athletics competed at the national level, students volunteered in the community and took advantage of research opportunities and online graduate programs grew. Reid Rosen '13 will give $5,000 when 75 alumni from the 2010s make a gift.
75 / 75 Donors
Completed
$5,000
2000s Decade Challenge
The 2000s were transformational for Morningside with more than $45 million invested in facility improvements, scholarships, and the endowment. The funds were allocated to improve the student experience. Athletic teams joined the NAIA GPAC conference resulting in more opportunities for our student-athletes and enrollment numbers were on the rise. Jason '03 & Cheri (Jorgensen) '03 Gehling and Dustin '05 & Gretchen (Wickey) '01 Cooper will give $5,000 when 75 alumni from the 2000s make a gift.
75 / 75 Donors
Completed
$4,000
1950s Decade and Before Challenge
Graduates prior to 1959 saw significant growth during their time at Morningside. Enrollment increased, a new science center, student union, Allee gym and a men's residence hall were built. Bill Enockson '51 will give $4,000 when 40 alumni from the 1950s and before make a gift.
Completed
$2,000
2020s Decade Challenge
Although there have only been three graduating classes from this decade they have overcome so much. The college experience was different for these graduates as the world navigated the Covid-19 pandemic. Morningside adjusted quickly and kept the student experience at the center. David '76 & Diane '76 (Hantsbarger) Davidson are so proud of our recent graduates that they will give $2,000 when 20 alumni from the 2020s decade make a gift.
Completed
2
Match
Kick-Off Match
Let's start Morningside Madness: Battle of the Decades off right! Chair of the Morningside University Board of Directors, Esther Mackintosh '69, will match all gifts dollar for dollar between 8 a.m. and 10 a.m. on March 15 (up to $5,000).
$5,000 MATCHED
Completed
2
Match
Lunchtime Match
We are a few hours into Mside Madness and Greg '67 & Joan '68 (Murphey) Clark will match every gift dollar for dollar from 11 a.m. to 1 p.m. on March 15 (up to $3,000).
Completed
2
Match
Day 2 Morning Match
With less than 12 hours to go, let's keep the momentum going! Audrey (Smeins) Poppen '59, Dan '71 & Sue (Roberts) '72 Henderson and Jason '03 & Cheri (Jorgensen) '03 Gehling will match all gifts dollar for dollar between 9 a.m. and 11 a.m. on March 16 (up to $5,000).
Completed
2
Match
Final Day Match
With less than eight hours remaining, let's show our students how important they are! Bob '63 & Margaret '63 Bell, Ed '65 & Jane (Shrader) '70 Sibley and Marjorie (McCracken) Morrell '70 will match all gifts between noon and 4 p.m. on March 16 (up to $5,000).
Completed
2
Match
Dinnertime Match
Reid Rosen '13 is thankful for what he learned and for the friendships he made at Morningside. He wants to keep the momentum going and will match all gifts dollar for dollar between 5 p.m. and 8 p.m. on March 15 (up to $5,000).
Completed
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